Sometimes having the best tool for the job is exactly what you need. Having great tools can save you time, save you money in the long run, and make your life a whole lot easier.
As someone who talks to churches, and in particular Communications Directors often, it’s interesting to me just how much time is wasted by church staffs who just don’t have great tools because they want everything for free. They end up putting in a ton more effort to get around the cost of a $49 / mo. tool.
While not all tools are valuable, I always recommend doing what saves you time, within reason. A growing church should be able to spend some money to get great results on social media. And because social media is one of the most important connection points for your church, you want to make sure you’re doing it right.