Stewarding #GivingTuesday: Increase Your Retention Rate


#GivingTuesday is the largest global day of giving and it’s fast approaching. According to, over $300 million was raised online in 2017, totaling 2.5 million gifts. This philanthropic effort continues to grow, especially across all social media efforts. In 2017 there were over 1,000,000 social mentions spreading the word. So, the question is; will the success of #GivingTuesday continue? According to the #GivingTuesday Insight Report, the month of November will witness a spike in charitable giving for many years to come. This is great news and even more reason to participate in this global day of giving.

#GivingTuesday is full of excitement and many goals. Retaining your first-time donor and sustaining your existing donors should be on your list. Assuring you have a successful retention rate starts with these four steps:

Inform: Your community needs to know about your involvement. You must inform them that your organization is

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