How Nonprofits Can Raise Money Using YouTube

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By Julia Campbell, a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. Also, on February 19 in collaboration with Nonprofit Tech for Good, she’ll be presenting a free webinar about how nonprofits can use social media to raise money online.

Chances are that if you are online, you’ve watched a YouTube video. YouTube is the #2 search engine in the world, with 73% of U.S. adults actively using the site on a regular basis. The site just reached 1.8 billion monthly registered users – almost a third of all people on the planet!

It’s also the top platform for 18 to 24-year-olds, with 85% of this age group on the platform (compared to just 51% for Facebook).   

While it is true that many

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