In just a few years, #GivingTuesday has grown to be an international phenomenon that highlights the joy of giving.
A large part of the campaign’s success has to do with organizations’ strategic use of social media. Across the globe, people are hearing organizations’ calls and becoming their online ambassadors to spread the word and fundraise.
Your organization can catapult its #GivingTuesday campaign off the charts by implementing a few creative social media tips.
1. Individualize Your Hashtags
#GivingTuesday encourages organizations to get creative and come up with their own hashtags for their campaigns. Doing so will distinguish your campaign from the rest and enable you to compile posts made by your supporters.
It’s also worth noting that studies show that social media posts with hashtags see an average of 60% more engagement. Make sure your hashtag is easy to read and understand and stick to only one or two unique hashtags.
2. Include Testimonials