The following article is an excerpt from the “CSR 2020: Experts Look Ahead“ eBook published by Blackbaud Corporate Solutions. Download it for free now to read more about trends that will affect how companies give back in the near future.
The digital transformation has changed our world: we have unlimited on-demand choices for almost every service, product and experience and we can access endless possibilities our mobile devices 24/7. We’re the most connected we’ve ever been – with our friends, social networks and even strangers near and far having constant influence and involvement in our daily lives through messaging, social media, in app social tools, online communities and more.
This transformation has shifted the expectations of individuals around how they operate in the world – how they give to causes they care about, connect with colleagues, choose brands and make purchases, and participate in CSR initiatives. Corporations need to