5 Key Ways to Optimize Your Institution’s Website

(EDITOR'S NOTE: This post was originally published at this link.)

Your higher education institution likely has several goals and requirements in mind when building and maintaining your website, from student prospecting and news and events, to academics and advancement. Online giving is on the rise and websites continue to be the leading digital channel by which to give. Therefore, it’s critical that your institution’s website is designed for fundraising success.

Watch the Blackbaud Higher Education Solutions webinar: Optimizing Your Institution’s Website for Online Engagement & Fundraising Success

Here are the five key areas you should focus on when working with your website team and other stakeholders:

SEO (Search Engine Optimization)

Search engine optimization (SEO) can determine how easy it is for your audience to find you online. A good SEO strategy should help drive serious traffic to your website.

Reach Donors with Effective SEO Tactics

Find the right keyword: Ensure your webpage’s content focuses on

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