12 Things Non-Profits Need to Know About Google Ad Grants

(EDITOR'S NOTE: This post was originally published at this link.)

By Jean O’Brienfounder of Digital Charity Lab, a social enterprise that builds digital skills in non-profits and shares free learning resources. She also works part time as Head of Digital for Barnardos Ireland and does freelance consulting. 

1) You can get $10k per month in free advertising from Google

Google Ad Grants is an in-kind programme that gives non-profits free access to Google business tools, and incredibly, $10,000 per month in free advertising on their Google Ads platform. Your ads can appear in Google search results when people search for particular terms, and you can set up unlimited ad campaigns in your Google Ad Grant account.

2) It’s one of the easiest grants to get.

The Google Ad Grant doesn’t require you to write pages and pages of supporting information and evidence of impact; all you have to do is register with your local TechSoup partner, fill out


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