10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019


By Tereza Litsa, Social Media Manager at Lightful, a simple social media management platform for nonprofits.

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019.

A content calendar is the link between posting daily on social media and a social media strategy. It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines.

A great social media content calendar can help you:

Save time: we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. A social media content calendar will help you to stay on track by planning ahead what you need to post and when. Monitor important dates: there are numerous awareness days that are relevant to your organization. By creating

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