10 Best Practices for a Successful Peer-to-Peer Fundraising Program


By Gary Wohlfeill, Director of Marketing at CrowdRise, who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand.

The nature of why a supporter chooses to fundraise for your nonprofit is most likely a personal one. Whether they’ve been helped directly by your nonprofit, they have a family member affected by your mission, or they just have a true passion for what you’re doing, they have an affiliation with your cause for a reason.

And that’s where peer-to-peer fundraising comes in.

Peer-to-peer fundraising is a type of crowdfunding when you, a nonprofit, invite your supporters to set up personal fundraisers connected to an event or campaign on your nonprofit’s behalf. When individual supporters set up personal fundraisers and share them with their network of friends and family, this creates more awareness and brings in new funds from

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