Let’s build on the best practices we’ve already learned by looking at one more major piece of the social media puzzle: YouTube.
Yes, YouTube! If you think of YouTube as simply a video repository or a big database that’s mostly funny cat videos, think again! (Though don’t get me wrong, who doesn’t enjoy those cat videos?)
YouTube is the second most popular search engine next to Google, and it’s integrated directly with Google search. If you’re creating searchable social videos for our church, having a presence on YouTube is crucial.
YouTube doesn’t have as much of an obvious social networking vibe, but as a media site with social components, it’s still very much social media. And it has a wide reach: YouTube