At Frankly Faith, we are able to recognize how everything seems to be digitized in today’s internet age. You are probably using at least one kind of digital tool for your parish, such as social media, email, or a website or blog.
With so much of our personal and professional life first going through a filter of code and online algorithms, why are you still doing your marketing for your church? This is the exact type of work you should be hiring church marketing companies for, and here are five reasons why.
1. Specific Experience
One of the very best reasons to hire church marketing companies to handle the marketing for your congregation is because they have years of experience with this type of work. To ensure this benefit, make sure that the company you hire has experience with marketing for churches specifically. Strategies used in church marketing will be different from marketing for other types of organizations.
2. A Wider Set of Skills
While you might have in-house employees that are particularly good at branding, or writing, or any skill within marketing, a marketing agency can offer you a more extensive suite of services. You’ll have all the tools necessary for a functioning marketing strategy, and you won’t have to approach several different people about what you want to accomplish.
3. Guidance and Inspiration
Working at a church, you probably appreciate more than many others would how important it is to feel inspired when trying to accomplish a goal. Church marketing companies may offer a new perspective that you hadn’t thought of. Additionally, you have the satisfaction of knowing that these perspectives and strategies they’re introducing have worked with other churches similar to yours.
4. More Efficient and Effective Implementation
When you’re working with your inhouse team to accomplish your marketing strategy, you probably have several people on your team wearing many hats. There are probably a lot of people to organize to put together a plan. This process can take a painfully long time, especially if you have people on your team who aren’t 100% onboard.
Working with church marketing companies is beneficial to you because everyone on the team is onboard with your goals. Everyone is working together to accomplish the same thing and can go forward knowing what they’re doing and how they’re going to do it.
5. More Affordable Than You Think
Last but not least, hiring church companies is probably lots more affordable than you think. Recruiting, finding, hiring, and maintaining a full team of in-house marketing professionals is typically not cost effective at all. For a small church especially, this can be too burdensome.
On the other hand, hiring a full-time marketing team through a marketing agency can be a fraction of the cost. An inhouse marketing team consisting of a web designer, marketing manager, content writer, and social media expert can cost you up to $300,000 a year versus outsourcing a robust marketing team for a fraction of that cost.
While it might feel more advantageous or cost effective to you to be doing your church marketing inhouse, you will actually save a lot of time and money by working with qualified church marketing companies. When it comes to marketing for your church, there are more reasons than not to leave this important work to the professionals.