Building your Nonprofits Thought Leadership Capacity

  Content marketing has risen to the forefront in recent years as an important tool (if not the most important) in the nonprofit communication toolbox. It’s about creating great content on your blog, through social media messaging, email, quarterly and annual reports, case studies, whitepapers, etc. At its core, content marketing is about communicating wisely with … Read more Building your Nonprofits Thought Leadership Capacity

How to Identify the Right Partner for Employee Matching Gifts Programs

When an organization creates a matching gift program, whether it be an open, full-year opportunity, a focused match for a giving day like #GivingTuesday or even a chance to further maximize relief efforts during a catastrophic event like Hurricanes Maria, Harvey, or Irma, a critical decision about where their matched funds will go still needs … Read more How to Identify the Right Partner for Employee Matching Gifts Programs

Acquiring Patients and Donors: Trust is the Foundation

Trust is an essential component to building a brand that engages patients, consumers, families, volunteers, and donors with your organization. Trust in healthcare institutions, trust in healthcare leadership, and trust in individual physicians have significant impacts on healthcare outcomes: patients who trust their doctors are more likely to take their medications and follow their care … Read more Acquiring Patients and Donors: Trust is the Foundation