Social Media’s Double-Edged Sword Can Cut Your Way Twice

Sometimes double-edged swords cut both ways in your favor. Take for example social media engagement for political and advocacy campaigns. On one edge, pushing out your campaign message helps to advance your cause or candidacy. On the other edge, the response, be it supportive or negative, that you get to your outreach provides deeper insights … Read moreSocial Media’s Double-Edged Sword Can Cut Your Way Twice

Digital Life Hacks: Savvy Social Media

Did you know there are now over 2.3 billion active social media users?  As usage numbers continue to grow across all age groups, it is safe to say that social media has become an essential element of digital marketing.  With so many potential connections and over 104 social media networks, utilizing this powerful communication channel … Read moreDigital Life Hacks: Savvy Social Media

When ‘Doing Good’ is the Focus: Enabling Donors to Create Positive Change

  Many have called 2017 “the year of me”. In fact, we’ve heard the idea come up in a variety of conversations, and characterized in other forms, like, the “the transformative me” and “the new luxury is a better you.” While there’s an unmistakable trend in the retail world this holiday season around self-gifting and … Read moreWhen ‘Doing Good’ is the Focus: Enabling Donors to Create Positive Change