10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019

By Tereza Litsa, Social Media Manager at Lightful, a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. It … Read more10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019

How Nonprofits Can Raise Money Using YouTube

By Julia Campbell, a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. Also, on February 19 in collaboration with Nonprofit Tech for Good, she’ll be presenting a free webinar about how nonprofits … Read moreHow Nonprofits Can Raise Money Using YouTube

5 Key Ways to Optimize Your Institution’s Website

Your higher education institution likely has several goals and requirements in mind when building and maintaining your website, from student prospecting and news and events, to academics and advancement. Online giving is on the rise and websites continue to be the leading digital channel by which to give. Therefore, it’s critical that your institution’s website … Read more5 Key Ways to Optimize Your Institution’s Website

Top Facebook Blunders That Hurt Year-End Fundraising

Can you believe it? Summer flew by, and now we’re headed right into year-end fundraising season. If you’re like most nonprofits, you will raise most of your money during the last three months of the year, particularly between Thanksgiving and December 31st when the big ball drops. Now is the time to put all your resources … Read moreTop Facebook Blunders That Hurt Year-End Fundraising