Digital Life Hacks: Savvy Social Media

Did you know there are now over 2.3 billion active social media users?  As usage numbers continue to grow across all age groups, it is safe to say that social media has become an essential element of digital marketing.  With so many potential connections and over 104 social media networks, utilizing this powerful communication channel … Read more Digital Life Hacks: Savvy Social Media

When ‘Doing Good’ is the Focus: Enabling Donors to Create Positive Change

  Many have called 2017 “the year of me”. In fact, we’ve heard the idea come up in a variety of conversations, and characterized in other forms, like, the “the transformative me” and “the new luxury is a better you.” While there’s an unmistakable trend in the retail world this holiday season around self-gifting and … Read more When ‘Doing Good’ is the Focus: Enabling Donors to Create Positive Change

How to Attract & Keep Donors Using Text Messaging

For many nonprofits, text messaging as a communications and fundraising tool can feel daunting. I’ve worked with nonprofits who grapple with understanding if text messaging is even right for them. Below is a graphic shared with me by TextMagic that can help you better understand what an SMS campaign could look like and if it’s … Read more How to Attract & Keep Donors Using Text Messaging

My Friday Edit: Restoring My Faith in Tech

Santorini, Greece/ Courtesy of Shutterstock This week I was re-inspired by technology. It sometimes feels like we spend a lot of time criticizing or glorifying tech, and honestly neither of those descriptions seem or feel right most of the time. But Trickle Up, an international nonprofit, told me a story this week that reminded me … Read more My Friday Edit: Restoring My Faith in Tech